Horse Racing at its Best

Back again for an amplified experience at the Vodacom Durban July – BoomTown Events together with newly announced headline sponsor Amstel, is proud to announce Amstel BoomTown 2018 – powered by Channel O.

Significantly recognized with providing the ultimate in hospitality at the Durban July, newly renamed Amstel BoomTown promises to be the premium lifestyle marquee at Africa’s biggest horse racing event.

The Boomtown brand will this year celebrate its 10th year anniversary at the Vodacom Durban July, and we are extremely proud to have new sponsor Amstel on board for our 10th anniversary and beyond! Amstel BoomTown will offer guests a memorable celebration of South African music and culture’s, whilst enjoying horseracing in a first-class lifestyle marquee at Africa’s biggest race day.

Playing host to some of South Africa’s hottest celebrities, Amstel BoomTown also promises to serve the best fashion, food and urban lifestyle trends.

A variety of hospitality packages for Amstel BoomTown are now available for purchase via our website.

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